Unseen Florida follows National Geographic Explorer, George McKenzie Jr. through the Florida Wildlife Corridor. He documents the unseen world of wild animals on Florida’s rural lands through camera trap photography.
In partnership with the Live Wildly Foundation, Rickel Jones Creative spent a day in the field with George documenting his process and inspiration. We created a series of social media posts highlighting his work, which resulted in the largest audience growth drivers for the Live Wildly Foundation Instagram account in 2024.