Mission-driven creative marketing

Mission-driven creative marketing

From a UNESCO World Heritage Site to your local watershed,
we help outdoor destinations tell the world why they matter.

3

From content strategy to multimedia campaigns,
Rickel Jones Creative delivers stories that resonate.

From content strategy to multimedia campaigns,
Rickel Jones Creative delivers stories that resonate.

What We Do

We partner with social impact and outdoor organizations to:

  • Clarify mission objectives
  • Translate goals into audience-focused content strategies
  • Create and test compelling creative work
  • Scale what works through ongoing execution and refinement
4

We thrive at the intersection of content marketing,
documentary storytelling,
and science communication.

Our work is grounded in real landscapes, real experts,
and an understanding that lasting impact comes
from repetition, clarity, and trust.

Our work is grounded in real landscapes, real experts, and an understanding that lasting impact comes from repetition, clarity, and trust.

Case Studies

Okefenokee Swamp Park Inc.

We repositioned two brands to be the voice of America’s newest World Heritage Site.

A comprehensive digital audit and complete content strategy overhaul led to 3x engagement and 2x reach across channels.

Live Wildly Foundation

We helped transform Live Wildly from a fledgling startup into a movement-building conservation brand.

Through authentic outdoor storytelling, strategic partnerships, and cultural moments, we connected recreation to conservation — driving record engagement, growth, and statewide credibility.

Pedal Movement

We partnered with Pedal Movement to grow bike culture from the ground up.

By building scalable content systems and focusing on high-impact public touchpoints, we helped inspire one simple outcome: more people riding bikes — on bike share and beyond.

What We Offer

  • Content & campaign strategy
  • Creative direction and storytelling systems
  • Video, photography, and multimedia content production
  • Experiential and event-based storytelling
  • Ongoing content execution and optimization

Start with a conversation.

We offer a free consultation to help clarify your goals,
identify opportunities, and determine whether
we’re the right partner.