Pedal Movement operates the City of Long Beach bike share program, and relies on outreach and advocacy to increase bicycle ridership citywide.
During the pandemic bike boom, they brought on Rickel Jones Creative to harness the power of the cycling community through their growing social channels, and launch a how-to series geared toward safe bicycle operation and maintenance on YouTube.
Their channels grew 200% in the first year, leading toward regional recognition on the West Coast and expansion into the Seattle micromobility market. Rickel Jones Creative created a content library of photo and video assets that continue to circulate today.
